Overview
Learn the fundamentals of Digital Marketing including topics such as how to: create a web presence, optimise content for search engines (SEO), use social media platforms for marketing, use Google platforms for search and display advertising, carry out online marketing activities as well as monitoring and improving campaigns using analytics.
What will I learn?
*Understand key concepts of digital marketing, including advantages, limitations and planning
*Understand various web presence options and how to select appropriate keywords for search engine optimisation
*Recognise different social media platforms, and set up and use common platforms
*Understand how effective social media management assists in promotion and lead generation
*Use a social media management service to schedule posts and set up notifications
*Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing
*Understand and use analytics services to monitor and improve campaigns
