Web sites are the bread and butter of any Digital Marketer obviously because they are the online faces of businesses, and most importantly, they bring in leads and sales.

Understanding whether a website is performing by getting to know from where a website is getting its visitors and how it converts those visitors into customers.

Knowledge of Google Analytics is must for Digital Marketers to keep track of a website’s performance and make necessary changes to not only enhance a website, but also get important clues to improve overall digital marketing efforts.

Why every website owner needs Google Analytics

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

• How many people visit my website?
• Where do my visitors live?
• Do I need a mobile-friendly website?
• What websites send traffic to my website?
• What marketing tactics drive the most traffic to my website?
• Which pages on my website are the most popular?
• How many visitors have I converted into leads or customers?
• Where did my converting visitors come from and go on my website?
• How can I improve my website's speed?
• What blog content do my visitors like the most?
• There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners. Now let's look at how you can get Google Analytics on your website.

Google Analytics might seem like it is complex tool that needs advanced knowledge, but trust us, it can be very simple if you get to know its basics and experimenting with its features.

Thankfully, you can learn how to use Google Analytics from the creators of the tool! We have found out a simple guide to Google Analytics, which anyone can understand!

What to expect from the beginners guide to Google Analytics

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Start your beginner’s guide now!

Click here to register for the free Google Analytics guide.