An Introduction to Content Marketing

 

Content marketing provides media-type content that customers want in exchange for permission to market a product or service to them. Here’s how it works, according to Kissmetrics:

With content marketing, instead of developing ads that interrupt customers, companies create content such as:

  • Blog posts
  • Podcast recordings (.mp3s)
  • White papers & downloadable guides
  • Infographics
  • Youtube videos that benefit customers and provide value
  • This value can be provided in two ways: as educational content and as entertainment content. In either case, customers have free access to content that provides value.

Watch these simple videos from Shopify to get a detailed introduction to Content Marketing:

 

Introduction: The Beginners Guide to Content Marketing

 

Selling a Product with no Active Search Volume

 

Creating your Content Marketing Plan

 

How Google Search Works

 

The State of Search: SEO and Content Marketing

 

Introduction to Content Creation and Optimization

 

Types of Content to Create and The Tools to Create Them

 

How to Optimize your Content for Marketing

 

Introduction to Content Syndication

 

How to Use Google URL Builder to Create UTM Codes

 

How to Syndicate Your Content

 

Introduction to Marketing Your Content

 

Introduction to Using Facebook Ads to Promote Content

 

Step By Step Facebook Advertising

 

Five Things You Need to Know to Grow Any Business