An Introduction to Content Marketing


Content marketing provides media-type content that customers want in exchange for permission to market a product or service to them. Here’s how it works, according to Kissmetrics:

With content marketing, instead of developing ads that interrupt customers, companies create content such as:

  • Blog posts
  • Podcast recordings (.mp3s)
  • White papers & downloadable guides
  • Infographics
  • Youtube videos that benefit customers and provide value
  • This value can be provided in two ways: as educational content and as entertainment content. In either case, customers have free access to content that provides value.

Watch these simple videos from Shopify to get a detailed introduction to Content Marketing:


Introduction: The Beginners Guide to Content Marketing


Selling a Product with no Active Search Volume


Creating your Content Marketing Plan


How Google Search Works


The State of Search: SEO and Content Marketing


Introduction to Content Creation and Optimization


Types of Content to Create and The Tools to Create Them


How to Optimize your Content for Marketing


Introduction to Content Syndication


How to Use Google URL Builder to Create UTM Codes


How to Syndicate Your Content


Introduction to Marketing Your Content


Introduction to Using Facebook Ads to Promote Content


Step By Step Facebook Advertising


Five Things You Need to Know to Grow Any Business