Digital Marketing - eLearning course

Learn easily and independently on our state-of-the-art eLearning interactive and practical platform with hands-on online courses accompanied by audio instructions that takes you step by step through the course. Invest in your skills and keep up with today’s employable skills. This course do not include ICDL test or ICDL Certification, however, it does cover the ICDL syllabus for this course, allowing you to come back in the future if you wish to purchase tests and become certified.
Once course is completed you will earn a digital badge which you can upload to your linked In profile or other social networks.

On completion of this course you will be able to:

• Understand key concepts of digital marketing, including advantages, limitations and planning
• Understand various web presence options and how to select appropriate keywords for search engine optimisation
• Recognise different social media platforms, and set up and use common platforms
• Understand how effective social media management assists in promotion and lead generation
• Use a social media management service to schedule posts and set up notifications
• Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing
• Understand and use analytics services to monitor and improve campaigns