Digital Marketing eLearning course

(For Group Pricing Please Contact Us)

This course voucher includes:

  • 1 year access
  • Interactive eLearning content
  • Selection of preferred language Arabic or English

Digital Marketing - eLearning course

This 20 hours eLearning course sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.

(For Group Pricing Please Contact Us)
Digital Marketing - eLearning course

This course voucher includes:

  • 1 year access
  • Interactive eLearning content
  • Selection of preferred language Arabic or English

Learn easily and independently on our state-of-the-art eLearning interactive and practical platform with hands-on online courses accompanied by audio instructions that takes you step by step through the course. Invest in your skills and keep up with today’s employable skills. This course do not include ICDL test or ICDL Certification, however, it does cover the ICDL syllabus for this course, allowing you to come back in the future if you wish to purchase tests and become certified.
Once course is completed you will earn a digital badge which you can upload to your linked In profile or other social networks.

On completion of this course you will be able to:

  • Understand key concepts of digital marketing, including advantages, limitations and planning
  • Understand various web presence options and how to select appropriate keywords for search engine optimisation
  • Recognise different social media platforms, and set up and use common platforms
  • Understand how effective social media management assists in promotion and lead generation
  • Use a social media management service to schedule posts and set up notifications
  • Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing
  • Understand and use analytics services to monitor and improve campaigns


Digital Marketing
Digital Marketing Concepts
  • Key Concepts
  • Planning
Web Presence
  • Web Presence Options
  • Website Considerations
  • Search Engine Optimisation
Social Media Setup
  • Social Media Platforms
  • Social Media Accounts
Social Media Management
  • Social Media Management Services
  • Marketing and Promotion Activities
  • Engagement, Lead Generation and Sales
Online Marketing and Advertising
  • Online Advertising
  • E-Mail Marketing
  • Mobile Marketing
  • Getting Started
  • Web Analytics
  • Social Media Insights
  • E-Mail Marketing and Online Advertising Analytics