ICDL Digital Marketing Certificate

$ 70

This Course Includes:

  • Registration in this ICDL certification programme
  • 1 year access to all course materials
  • Fully interactive eLearning content
  • Trial test, official tests and repeat tests
  • ICDL international certification
  • Selection of preferred language, Arabic or English

Digital Marketing Certification Course

Learn the fundamentals of Digital Marketing including topics such as how to: create a web presence, optimise content for search engines (SEO), use social media platforms for marketing, use Google platforms for search and display advertising, carry out online marketing activities as well as monitoring and improving campaigns using analytics.

$ 70
Digital Marketing Certification Course
$ 70

This Course Includes:

  • Registration in this ICDL certification programme
  • 1 year access to all course materials
  • Fully interactive eLearning content
  • Trial test, official tests and repeat tests
  • ICDL international certification
  • Selection of preferred language, Arabic or English

What will I learn?

  • Understand key concepts of digital marketing, including advantages, limitations and planning
  • Understand various web presence options and how to select appropriate keywords for search engine optimisation
  • Recognise different social media platforms, and set up and use common platforms
  • Understand how effective social media management assists in promotion and lead generation
  • Use a social media management service to schedule posts and set up notifications
  • Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing
  • Understand and use analytics services to monitor and improve campaigns

Who should take this course?

  • Entrepreneurs who need to market their business
  • Marketing graduates looking to improve their practical digital marketing knowledge
  • Students majoring in business/commerce/marketing who need practical marketing skills

Course Overview

The Digital Marketing Certification is a comprehensive and practical course covering all the essential topics you need to plan and execute marketing strategies and campaigns

Digital Marketing
CATEGORY SKILLSET
Digital Marketing Concepts
  • Key Concepts
  • Planning
Web Presence
  • Web Presence Options
  • Website Considerations
  • Search Engine Optimisation
Social Media Setup
  • Social Media Platforms
  • Social Media Accounts
Social Media Management
  • Social Media Management Services
  • Marketing and Promotion Activities
  • Engagement, Lead Generation and Sales
Online Marketing and Advertising
  • Online Advertising
  • E-Mail Marketing
  • Mobile Marketing
Analytics
  • Getting Started
  • Web Analytics
  • Social Media Insights
  • E-Mail Marketing and Online Advertising Analytics