Digital Marketing

This module sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.


Syllabus

The Syllabus sets out the specific knowledge and skills that make up this module, as informed by input from a wide range of expert input from the world's leading computer societies and independent subject matter experts.

Download the Digital Marketing Module Syllabus (PDF)

Download Digital Marketing Module Datasheet (PDF)


On completion of this module the candidate will be able to:

  • Understand key concepts of digital marketing, including advantages, limitations and planning.
  • Understand various web presence options and how to select appropriate keywords for search engine optimisation.
  • Recognise different social media platforms, and set up and use common platforms.
  • Understand how effective social media management assists in promotion and lead generation.
  • Use a social media management service to schedule posts and set up notifications.
  • Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
  • Understand and use analytics services to monitor and improve campaigns.

What are the benefits of this module?

  • Covers the key skills and main concepts relating to digital marketing.
  • Certifies best practice in digital marketing.
  • Developed with input from computer users, subject matter experts, and practising digital marketing professionals from all over the world. This process ensures the relevance and range of module content.

Syllabus Overview:

CATEGORY SKILLSET

 

Digital Marketing Concepts

  • Key Concepts
  • Planning

 

Web Presence

  • Web Presence Options
  • Website Considerations
  • Search Engine Optimisation

 

 

Social Media Setup

  • Social Media Platforms
  • Social Media Accounts

 

Social Media Management

  • Social Media Management Services
  • Marketing and Promotion Activities
  • Engagement, Lead Generation and Sales

 

Online Marketing and Advertising

  • Online Advertising
  • E-Mail Marketing
  • Mobile Marketing

 

Analytics

  • Getting Started
  • Web Analytics
  • Social Media Insights
  • E-Mail Marketing and Online Advertising Analytics